Labor Day Weekend is typically one of the slowest at the Box Office, but one film managed to buck the trend as The Possession took the #1 spot with $17.7 million according to studio estimates. The low-budget horror flick starring Jeffrey Dean Morgan and Kyra Sedgwick as divorced parents of 2 young girls and 1 happens to get possessed by, you guessed it, a big ass jewelry box. This is why we recommend avoiding yard sales. Cinemascore recorded a grade of ‘B’, which isn’t bad for a horror film.
Opening in 2nd was Lawless, the Shia LaBeouf / Tom Hardy prohibition piece with $9.6m for the weekend and $11.8m since opening Wed. This is code for a bad opening, which is generally why a film is dumped on this frame to begin with. Even with a Cinemascore of B+, don’t expect a Lawless 2 anytime soon. The Oogieloves opened with an AWFUL $448K for a $207 theater average. That means even parents that don’t want to deal with their kids said nooooooooooooooooo.
For holdovers, Expendables 2 held strong at $8.8m for a $66m total. Look for a $85-90m final. The Bourne Legacy pulled in $7.2m for a $96m total. The film should pass $100m sometime this week. Not bad, but much less than the studio expected. Rounding out the Top 5 was Paranorman with $6.5m for a $38m total. The film is holding fairly well and should manage $55m or so.
One last note – This weekend, The Dark Knight Rises passed it’s last major milestone with $1 BILLION worldwide. The trilogy has concluded as a phenomenon and we can’t wait to see where it goes from here.
For info on next weekends releases ‘The Words’ and ‘The Cold Light of Day’, be sure to listen to our most recent HO – Ep 57: